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Privacy Policy

At Designberries, we value your trust. Protecting your privacy isn’t just legal fine print—it’s how we do business. This Privacy Policy explains how we collect, use, share, and protect information when you shop our graphic tees and interact with us online.

Last updated: 03/31/2022

1. Information We Collect

1.1 Categories of Personal Data

Depending on how you interact with our site, we may collect:

  • Identifiers – name, alias, postal address, unique identifiers, IP address, email address, account name, driver’s license or passport number, and similar identifiers.

  • California Customer Records information (Cal. Civ. Code § 1798.80(e)) – name, signature, physical characteristics or description, address, phone number, driver’s license or state ID number, insurance policy number, education, employment, employment history, bank or payment card numbers or other financial information, medical or health insurance information (some items may overlap with other categories).

  • Protected classification characteristics (under CA or federal law) – age (40+), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, disability, sex (including gender identity or expression, pregnancy/childbirth), sexual orientation, veteran or military status, genetic information.

  • Commercial information – records of products or services purchased, obtained, or considered; purchase histories or tendencies.

  • Internet or other network activity – browsing and search history, interactions with our site, app, or ads.

  • Geolocation data – general location or movements.

1.2 When We Collect Personal Data

We collect Personal Data:

  • Directly from you, for example when you:

    • Register or create an account.

    • Purchase products (payment data is processed by Shopify; we do not store card numbers). See Shopify’s Terms of Service and Shopify’s Privacy Policy.

    • Contact customer support.

    • Complete forms, request newsletters, enter contests/surveys, or post reviews.

  • Automatically, when you use our Services:

    • General activity on the site; anonymized session identifiers.

    • Approximate location for features like localized content or ads (you can manage device location settings).

    • Traffic metrics (pages viewed, visit frequency, timestamps, transaction events).

    • Email interaction data (opens, clicks, forwards).

    • Device/Browser details and IP address.

    • Referring/exit pages.

    • Data from cookies and similar technologies (see Section 3).

  • From other sources, including:

    • Sign-in/linked accounts (e.g., Facebook, Google) according to your settings on those services.

    • Service providers/partners supporting payments, analytics, hosting, customer support, advertising, and personalization.

2. How We Use Your Information

We use information to:

  • Operate, maintain, and optimize the site and your account.

  • Improve our products and services.

  • Detect, prevent, and address security issues, errors, and abuse.

  • Respond to requests and provide support.

  • Track and recover orders or products.

  • Request feedback and conduct research.

  • Provide information about our products and services.

  • Process payments and deliver purchases.

  • Notify you of updates or policy changes.

  • Run promotions and fulfill related awards/discounts.

  • Understand how you use our Services and what’s most relevant to you (via web, social, phone, SMS, mail, or email, as permitted by law).

  • Generate aggregate statistics and improve marketing strategy.

  • Provide data and analytics to research partners as described in Section 4.

3. Cookies & Other Technologies

What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They can be “persistent” (remain after you go offline) or “session” (deleted when you close your browser).

Types of Cookies We Use

  • Strictly Necessary Cookies – essential for site operation (checkout, security, account login).

  • Analytics & Statistics Cookies – help us understand traffic and usage to improve the site.

  • Functional Cookies – remember preferences (e.g., language, region).

  • Marketing & Advertising Cookies – help deliver relevant ads and measure performance.

Other Technologies
We also use beacons, pixel tags, and similar tools to remember preferences, track conversions, run promotions, analyze traffic, and understand visitor interests.

  • Third-party advertising partners may set cookies/tags to tailor ads, track responses, and measure effectiveness.

  • Third-party analytics providers help us understand site usage and improve our Services.

  • Trusted partners may collect your email via cookies/pixels and combine it with other data (e.g., mailing address) to help us send relevant offers by email or direct mail. To opt out, email happiness@designberries.com.

By using our Services, you agree to our use of these technologies as described.

4. Sharing

4.1 How We Share Personal Data

We may share information with:

  • Service providers – to operate the Service (payments, analytics, hosting, support, etc.).

  • Connected apps/social networks – if you link accounts (e.g., Facebook, Twitter), information will be shared per your settings on those platforms.

  • Advertisers and ad tech partners – to confirm delivery and measure campaigns; may also support interest-based advertising across their networks (see opt-out in Section 13.4).

  • Business partners, marketing partners, and affiliates – in connection with joint offerings, under written confidentiality and security obligations.

  • Other users – public reviews or content you post.

  • Corporate affiliates – parents/subsidiaries under common control.

  • With your consent – when you ask or agree to share.

We may also disclose information:

  • For legal/investigative reasons – to comply with law or protect rights, safety, and property.

  • In business transfers – e.g., merger, acquisition, or asset sale (successor will honor this Policy).

  • As anonymized/aggregated data – not considered Personal Data.

4.2 Disclosures for a Business Purpose

We may disclose the following categories: Identifiers; California Customer Records information; Protected classification characteristics; Commercial information; Internet/Network activity; Geolocation data.

4.3 “Sales” of Personal Data (as defined by certain laws)

We may disclose the same categories listed in 4.2 to advertising/marketing partners. See your choices in Section 13.4.

5. Social Media Features & Widgets

Our Services may include social features (e.g., “Like” buttons) that allow sharing actions on our site to other platforms and may collect your IP address and the page you’re visiting. These features are governed by the privacy policies of the respective platforms.

6. “Do Not Track” Signals

Our Services do not change practices in response to browser “Do Not Track” signals.

7. Controlling Your Personal Data

  • You may withdraw consent or object at any time by emailing happiness@designberries.com. (If you withdraw consent, some Services may no longer be available.)

  • Public content you post may identify you to others.

  • Our Services may link to third-party sites. Review their privacy policies.

  • Manage your email preferences using unsubscribe links in our emails or by contacting us.

  • Cookie controls: adjust your browser settings to accept/deny cookies, prompt for permission, or delete stored cookies. Mobile app ad settings may be managed in your device settings.Industry opt-outs: NAI opt-out and Your Online Choices.

  • Blocking cookies may impair some site features.

8. Data Retention & Account Termination

You can close your account by contacting happiness@designberries.com. After closure, we stop collecting new data but may retain certain information as permitted/required by law and for legitimate business needs.

You can update or correct account information through your account or by contacting us. To request deletion, email happiness@designberries.com.

Retention periods vary by purpose and legal requirements. We may retain anonymized data for analytics.

9. Children

Our Services are not directed to children under 16, and we do not knowingly collect Personal Data from them.

10. Security

We use commercially reasonable measures aligned with industry standards to protect Personal Data during transmission and storage.

11. Location of Data & International Transfers

Designberries is based in the United States. Personal Data may be processed by cloud providers (currently Shopify). Data will be processed in the U.S. under this Policy and applicable U.S. laws.

12. EEA Users – GDPR

EEA users can request access, correction, deletion, or portability of Personal Data via account tools or by contacting us.

13. Your California Privacy Rights (CCPA/CPRA)

13.1 Shine the Light

California residents may request details about our disclosures of Personal Data to third parties for direct marketing. Email happiness@designberries.com.

13.2 Deletion Rights

You may request we delete Personal Data collected from you.

13.3 Access & Data Portability

Upon a verified request covering the prior 12 months, we will provide details of data collected, sources, purposes, and disclosures.

13.4 Personal Data “Sales” – Opt-Out/Opt-In

California residents over 16 may opt out of “sales” of Personal Data at any time by emailing happiness@designberries.com.

13.5 Non-Discrimination

We will not discriminate against you for exercising CCPA/CPRA rights.

13.6 Submitting Requests

Email happiness@designberries.com with sufficient info to verify your identity and specify the rights you wish to exercise.

14. Your Privacy Choices

You have the right to opt out of sharing, targeted advertising, or sales of your personal data as defined under state privacy laws. To exercise this right, visit our dedicated Your Privacy Choices page.

15. Changes to This Policy

We may update this Policy periodically. We’ll post the effective date at the top and, where required, notify you by additional means. Your continued use of the site after changes indicates acceptance of the updated Policy.

16. Contact Us

Questions about this Policy or your information? Email happiness@designberries.com.

17. Effective Date

March 31, 2022